In today’s online market “local” businesses are being rewarded for establishing legitimate ties to their service area and for making positive connections and networking within their community and city. This is referred to as “local SEO” or “local search engine optimization”. Houston based company Ideate Media specializes in helping companies achieve prominent position in the Map Box of search results. Our service area is any city in the United States.

Though this may sound simple it has become a complex set of variables in determining who comes up for a web search. We are often asked, “How do I have my business come up when someone searches for a plumber in my city?” The answer is hiring a company that can manage these complex variables. Our goal is to manage your local SEO needs and let you focus on growing your business.

Going back to the question above there are other things to consider such as how was the search performed? Was it on a mobile device with its own GPS? What browser was used? What were the terms used in the search phrase? How far is the person currently from the nearest business that can provide that service or product? Does the company have a mobile website? Is the website optimized for smart phones, tablets and personal computers?

It is more important than ever to ensure the local aspects of your online message are bringing potential clients looking for your services directly to your website. At Ideate Media we look at all factors regarding your Local Search position and prepare you for success among your competition.

Business Location : More Important Than Ever

Local Search is a relatively new industry term.  It implies how search results often show local results as opposed to more national brands.  This is a trend that has come in the last two years as Google/Yahoo/Bing have become more community oriented.  There are several reasons for this.  Most searches these days are from people looking for a business in their market.  Say they want a furniture store to go visit, there would not be a need to show Amazon in the search results.  Thus the search engines are going more “local” to connect better with their audience. Another big push towards local is the use of GPS coordinates.  So much activity is now performed on smart phones or tablets which have a built in GPS and these applications know right where you are.  With the new local orientation Google/Yahoo/Bing deliver results in close proximity to your exact location.

The logic behind local search focuses on maps.   It’s imperative to have good placement on the map so that when a local search is performed your business appears.   Other factors include a mobile and responsive website design so that the website loads quickly and is readable by consumers on any device.  Page load speed is important as the slower a website loads, more people will leave a website and it will not rank well in search engines.

Are You Optimized for Maps?

Map optimization is a main focus for Ideate Media.  We understand the basis behind map positioning and the logic that Google/Yahoo/Bing use when determining map rankings.  At the onset of taking on a client we discover many inconsistencies around the web on important information such as business name, address and phone number.   Cleaning these up is paramount in making sure that search engines can exactly pinpoint the location of your business.  Incorrect information leads to lower rankings as “mixed signals” act as a negative about your business and its chances for ranking well in maps.

Local search draws upon many resources around the web.  Sites like Yelp, FourSquare, Manta, SuperPages and others become indications about your business, its products, services and location.  Additionally, there are customer reviews which can appear on these sites or on Google/Yahoo/Bing.  It makes for a challenging landscape to navigate.  That’s why our clients let us handle this area while they focus on growing new business.